Talking about what you do

Talking about what you do

  • Do you sometimes struggle to put into words what you do?
  • Does the question, “So, what do you do?” ever catch you off guard?
  • Would you like to be able to consistently communicate the value of what you do to others in a way that doesn’t feel ‘icky’?

Whether you’re kicking off an inter-departmental meeting, introducing your team to a prospective client, chatting to a ‘key person of influence’ at a coffee-break, or delivering a 1-hour keynote, you need to be good at talking about what you do.

  1. There’s the clarity of your message: from a commercial standpoint, what’s your proposition, what makes you different, what’s the value that you deliver?
  2. There’s the way that you use your voice and body—so much of our communication is non-verbal.
  3. Then there’s your mindset and intention: does this conversation feel like a privilege or a chore, are you enthusiastic about and aligned with what you’re saying, or is something a bit ‘off’?

Argh! There’s so much to think about!

Your assignment:

Give this the time it deserves. We only get one chance to make a first impression, so make this important.

  1. Brainstorm with your team, your coach or an accountability buddy.
  2. Rehearse.
  3. Rehearse some more.

Make sure you’ve invested quality time in exploring these three areas, so that you feel confident when you’re talking about what you do.

About the Author:

With a background in professional performing, singing teaching, marketing consultancy, public speaking, EFT and coaching, I am uniquely placed to help you improve your business performance.

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